Conduct a commercial negotiation

background

“Conducting a commercial negotiation” is an interactive module designed by Cegos, which is part of the Focus collection dedicated to refining and perfecting the skills of salespeople. This advanced training focuses on effective negotiation strategies, aimed at balancing exchanges and optimizing the results of each transaction.

‍

Issues of the theme

• Master the art of delineating the scope of a negotiation to avoid endless discussions and superfluous compromises.
• Learn to balance exchanges during negotiations, by ensuring that each concession is compensated by an adequate compensation.
• Position yourself as a competent negotiator, able to firmly defend your offer and prices while remaining open to strategic compromises.

‍

Issues of the theme

Including this content in your catalog will allow your sales representatives to have a clear and proven method for successfully navigating the complex world of trade negotiations. This interactive training course teaches how to effectively identify the scope of a negotiation, balance the exchange by soliciting counterparties and confidently defend the interests of the company. At the end of this module, your sales teams will have acquired the skills necessary to conduct successful negotiations, thus guaranteeing a significant improvement in their commercial performance. An unquestionable asset for any organization seeking to strengthen its sales strategy and market positioning.

‍

A word about the publisher

Cegos occupies a leading position in the field of professional and continuing training, both in France and internationally. Cegos consultants have extensive expertise covering various areas such as management, skills development, performance and organization, individual and collective effectiveness, marketing and sales, as well as project management. In addition, the company is specialized in the deployment of vast training systems both in France and internationally.

‍