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To reflect on the user experience of learners, one can ask how to create an effective content strategy in its corporate training offer. Why not think about a monitoring strategy in order to propose quality content?
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Content curation consists of identifying, sorting and analyzing web content. It is a process used in training to gather content to be used by learners, but also in other sectors with a monitoring objective. It is often used to implement an editorial creation strategy in companies that do not have the internal resources to publish content on the web. For example, a curation strategy can be set up for the marketing team focused on topics such as editorial creation, content marketing, digital marketing so that the team is able to attract new customers and publish content on the web in line with their expectations. Moreover, content marketing is a way to develop its digital marketing to attract new customers.
The advantage of content creation is the ability to develop content that is optimized for specific training needs and specific to the company's context. However, it is necessary to have the resources for content production, whether internal or external. Conversely, curation does not require any web writing or video editing: it is more like a content publication strategy to feed an off-the-shelf catalog for example. Sharing content is often done through an LMS platform or on the company's internal social networks. The idea is to adapt to the new needs of learners who are looking for interesting and increasingly updated content: something that can be difficult and expensive to implement with the creation of training content. To meet all the training needs of your employees, the ideal solution is to create a complementary training offer by proposing both custom-made content and other content from curation. The individual right to training gives everyone access to their personal training account. It allows you to apply for training that is eligible for the [personal training account]. The financing of the training is then taken into account. There are also individual training leaves set up to be able to follow fixed-term trainings throughout one's career. The professional training in companies concerns each employee. To set up their training actions, employers have several possibilities: some call upon training organizations to develop pedagogical modules, others propose a tailor-made training in-house.it is important to note that an employee can be trained on his working time. It is important to note that an employee can be trained during his or her working hours. The implementation of training in companies ensures that employees remain employed. Moreover, a training project is an asset regardless of the sector of activity concerned because of the professional qualification it provides.
Any type of content can enrich a curation as long as it is relevant content for training. This can include editorial content such as blog posts or even white papers. According to our 2021 study on the new needs of learners, the most popular formats for learners are MOOCs/online courses and videos. The advantage of curation is that it can cite any original content that is free of copyright. There is no limit to curation as long as the resources added are of interest to learners in their skills development. It is the importance of the content in the editorial plan that should determine its addition to the catalog. Publishing content from your internal communication strategy or your inbound marketing strategy and then including it as training content for other teams can also be very relevant! Using the editorial creation of your teams to reuse existing content is a very interesting editorial positioning.
To create a curation and enrich your training content, you need to source trusted web pages that offer quality content. This can be done by looking at the reviews left on the sites and checking their information to ensure the relevance of the content. Setting a certain editorial line by identifying precise themes that meet the training needs also allows you to frame your offer and guarantee quality content. Outsourcing this process to educational experts is our core business. Do not hesitate to contact us if you wish to implement our solution in your company.
It is entirely possible to adapt your training offer to include content curation in your editorial charter. This is what many of our clients at Edflex do. The key is to target digital content and content with high added value: the latter must be accessible in the simplest possible way for learners on their dashboards in relation to your current offer. Don't neglect marketing strategy techniques by including your curation in your social media planning for example, or directly on your digital training tool (LMS or LXP). Since learner engagement is a central topic in a training offer, you should focus on engaging content to motivate employees to take an interest. Rather than having training content produced, curation allows you to offer relevant content quickly.
Take for example your content marketing team whose role is to develop content. Their goal will be to create a relevant content strategy to create maximum return on investment. Indeed, this inbound marketing technique allows you to target potential customers and use the conversion rate to determine the quality of the content. The content that converts the best is the one associated with a keyword. Your team will therefore need to master skills such as: content production, web writing or social media publishing strategy management. With the curation system, you will be able to put the content on a dedicated platform. The content must be updated regularly to meet the marketing objectives.
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