Learning content curation

In a digital online learning strategy, employing content curation provides learners with a straightforward tool to discover qualified content containing pertinent information. Rather than investing time in searching for relevant content on search engines, employees can access high-value content already tailored to address their skill needs. Consequently, search results become much more accessible, ensuring long-term learner engagement by aligning with established employee habits.

Developing a learning content strategy

To enhance the learner experience, consider formulating an effective content strategy for your corporate learning. Why not contemplate implementing a monitoring strategy to ensure the delivery of high-quality content?

Use curation tools

It is possible to manually search and curate engaging content to share internally and enrich your learning catalog. However, this method is time-consuming and may compromise the editorial quality and, more importantly, its effectiveness. To address this, curation tools can be employed to generate well-positioned content on the web using keywords, Google alerts, and search engine optimization. It is essential to acknowledge that free versions of tools may not always be effective, and depending on the objectives, engaging an external service provider is often necessary to ensure the sharing of high-quality content.

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Select your content to ensure its editorial quality

To effectively address the needs of learners, the company should establish a learning strategy that provides high-quality and readily accessible content. To achieve this, maintaining editorial consistency in the learning catalog is essential. Publishing content by business theme, for instance, can save learners time in their research. Learning teams can create internal content to complement curation tailored to specific industry sectors, thereby building a diverse catalog. The goal is to offer employees various learning formats to accommodate each learner's profile, ensuring everyone finds the one that suits them best.

Promote your learning offerings on your corporate blog

Content curation involves gathering valuable web content and making it accessible to those who need it. However, if its existence is unknown, this editorial strategy becomes futile. To drive traffic to your learning catalog, it is crucial for the company to promote its content through ongoing editorial activities. Communication about the learning offerings can be carried out on social media or the internal website.

Content curation means saving time and enhancing the efficiency of designing your digital learning offerings


82% of employees believe that their company should provide them with access to free digital learning content, and they would engage in learning more frequently under these circumstances.


The most frequently asked questions

To get a personalized answer to your question, contact us.

What is content curation?
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Content curation is the process of identifying, organizing, and analyzing web content. It is a method applied in learning to assemble content for learners and is also employed in various sectors for monitoring purposes. Implementing a content curation strategy involves embracing new learning approaches centered around the web. This strategy is often employed to establish an editorial creation plan in companies lacking internal resources for web content publication. For instance, a curation strategy can be implemented for the marketing team, focusing on themes such as editorial creation, content marketing, and digital marketing. This allows the team to attract new customers and publish web content aligned with their expectations. Additionally, content marketing serves as a means to enhance digital marketing efforts for attracting new customers.
Is prioritizing content curation or creation more essential for your learning offer?
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The advantage of content creation lies in the ability to develop tailored and targeted content that aligns with specific learning needs within the company's context. However, it requires resources for content production, whether internal or external. On the other hand, curation doesn't involve web writing or video editing; it functions more like a content publishing strategy to enrich a ready-made catalog, for instance. Content sharing often takes place through an LMS platform or on the company's internal social networks. The goal is to adapt to the evolving needs of learners seeking interesting and continuously updated content—a challenge that can be demanding and costly with the creation of learning content.
To address all the learning needs of your employees, the ideal approach is to create complementarity in your learning offer by providing both customized content and curated resources. The individual right to learning grants everyone access to their personal learning account, allowing them to request courses eligible for personal learning accounts, with the learning costs taken into account. Individual learning leaves are also available to follow fixed-term learning courses throughout one's career.
Professional learning in companies encompasses every employee. Employers have various options to set up their learning activities—some utilize learning organizations to develop educational modules, while others offer tailor-made in-house learning. It's noteworthy that employees can undergo learning during working hours, and in-company learning ensures that employees remain employed. Furthermore, a learning project serves as an asset in terms of professional qualification, irrespective of the industry concerned.
What types of content are eligible for inclusion in your curation?
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Any form of content that is relevant for learning purposes can enhance curation. This includes editorial content such as blog articles and white papers. Our 2021 study on learners' new needs revealed that the most popular formats are MOOCs/online courses and videos. Curation allows the inclusion of any original, royalty-free content without limitations, as long as these resources contribute to learners' skill development. The value of content in the editorial plan should determine its addition to the catalog. Repurposing content from your internal communication or inbound marketing strategy for learning other teams can be highly effective. Leveraging your team's editorial creation for reusing existing content presents a compelling editorial approach.
How to curate with high-quality content?
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To curate and enhance your learning content, it is essential to identify reputable websites that provide high-quality content. This involves examining reviews, verifying information, and ensuring content relevance. Establishing a clear editorial line by identifying specific themes aligned with learning needs helps define and ensure the quality of your content. Our expertise lies in outsourcing this process to learning professionals. Feel free to reach out if you are interested in implementing our solution in your company.
How to use curation in your learning offer?
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It is entirely feasible to integrate content curation into your learning offering and align it with your editorial guidelines, a practice embraced by many of our Edflex customers. The key is to focus on digital content and materials with high added value, ensuring easy accessibility for learners through their dashboards in relation to your existing offerings. Incorporate curation into your marketing strategies, such as social media planning or directly within your digital learning tools (LMS or LXP). Given the central role of learner engagement in learning, prioritizing engaging content is crucial to stimulate employee interest. Curation, as opposed to content creation, enables the swift delivery of relevant and compelling content.
Can you provide an example of how content curation can be effectively implemented?
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Many of our clients at Edflex successfully integrate content curation into their learning programs by adapting their offerings to align with an editorial charter. The key is to focus on digital content of high value, ensuring accessibility for learners through user-friendly dashboards. Incorporating strategies from marketing, such as integrating curated content into social media plans or directly into digital learning tools like LMS or LXP, can enhance the reach and impact. Given the central role of learner engagement in learning, prioritizing compelling and relevant content becomes crucial, making content curation an efficient alternative to traditional content production.

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