Selling and its practical techniques

background

Intended for both novices and seasoned professionals, this book approaches selling as an acquired skill, highlighting the importance of adapting to technological advances and modern communication methods.

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Issues of the theme

• Mastering a wide range of sales techniques, from prospecting to negotiation, is essential for any commercial professional.
• Adapt sales strategies to technological developments to remain competitive in a constantly changing market.
• Understand current legislation to avoid illicit commercial practices, while optimizing the effectiveness of sales approaches.

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Summary

This educational resource will guide your employees through the maze of contemporary sales techniques. From understanding the customer to mastering sales interviews, to pricing strategies to effectively close a sale, this training covers all the aspects necessary to excel in the commercial field. Punctuated with concrete examples, this content also addresses legal aspects, ensuring a sales practice that is both ethical and effective. An indispensable tool for those who want to raise their sales skills to the next level, adapting to current market requirements.

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A word about the publisher

Cairn, created in 2005 at the initiative of four publishing houses (Belin, De Boeck, La Découverte, and Érès), is a French-speaking web portal. In 2006, the National Library of France joined it, followed by the Presses Universitaires de France in 2014, then the Madrigall group in 2020.

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