Understanding strategic marketing

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Dive into the heart of strategic marketing with this essential video training, designed to enlighten professionals on the levers that are essential to the growth and consolidation of their businesses. Intended for both training managers and HR specialists who want to enrich the catalog of competencies within their organization, this educational resource offers valuable insights to navigate the current competitive landscape confidently.

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Issues of the theme

• Identify and exploit new growth paths to ensure the sustainable development of the company.
• Understand and control the entire market to optimize the scope of your actions.
• Analyze and select the most relevant investments to maximize the return on investment.

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Summary

This training will guide your employees through the fundamental concepts and advanced tools of strategic marketing. You will learn how to identify unexplored growth opportunities using the Ansoff matrix and how to capture your entire target market. With PESTEL analysis, you will understand the macroeconomic forces that influence your sector, while the ADL and McKinsey matrices will allow you to assess the attractiveness of your current activities and decide where to invest wisely. Finally, the blue ocean strategy will be revealed to you, equipping you to innovate and significantly outpace the competition.

Opt for this video training on strategic marketing to equip your teams with the key skills necessary to build a winning marketing strategy, aligned with the overall goals of your business and adapted to the challenges of the current market.

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A word about the publisher

Strategemarketing.com is the only global platform offering dozens of free marketing books summarized in minutes, over 1000 marketing inspiration sources, over 130 mini-video tutorials on a variety of topics, as well as hundreds of articles, infographics, and more.

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